Services

From content-planning consultations to blog posts, website copy, and social media captions, I offer a full range of content marketing services for herbal wellness and organic gardening brands.

 

Consultations

Consultations will help you gain insight about topics and imagery that will inspire and educate your audience.

FREE 

15-MINUTE

This option is available to anyone who wants to ask a few simple questions or learn more about the services I offer.

A great fit for anyone who is generally confident in their current content marketing strategy but would like to ask one or two clarifying questions.

CONTENT CRITIQUE
1 HOUR

I'll assess your current content archives - both on your website and your social media channels, and then let you know of gaps. I'll then provide a list of blog posts or social media posts that would help round out your content collection.

A great fit for people or brands who already have some online content, and hope to strategically expand. 

CONTENT CALENDAR

We'll work together to outline your upcoming monthly content calendar so you can share detailed, inspiring information about your brand, products or services.

A great fit for people or brands who can create their own content, but need direction about what to cover and when. We will discuss brand voice, tone, and audience vocabulary.

 

Custom Content

To tell your brand's story and present yourself as an industry expert, you need engaging content and scroll-stopping photography. 

BLOG POST

500 WORDS

Blog posts are designed to either educate your customers about your brand or inspire them to use your product - whether it's explaining your founder’s mission or incorporating your new spice blend into a comforting chai recipe.

Custom blog posts help drive traffic to your website while providing engaging, seasonal content to share on your social media platforms. A well-done blog post will also help confirm your place as an industry expert.

You'll receive a 500-word, keyword-rich blog post on the topic, product, service, or event of your choice. This option does not include custom photography, so you will either need to pair my copy with photographs you already have on file, or choose the photo shoot add-on.

PRESS RELEASE

OR NEWSLETTER

You have exciting announcements to share with your community, and those messages need to be accurate, well-written, and eye-catching enough for your busy followers to pause and engage.

For press releases, share the rough details (who, what, where) with me, and I'll concoct a clean, clear, and engaging message that you'll be excited to share far and wide.

 

For newsletters, let me know the products or service that you plan on promoting, and I’ll craft engaging, informative copy to fit your email template.

BLOG POST

1,000 WORDS

From in-depth profiles to detailed how-to projects, blog posts of this length are robust, magazine-worthy articles that encourage your audience to dive deeper into your product or service.

Custom blog posts help drive traffic to your website while providing engaging, seasonal content to share on your social media platforms. A well-done blog post will also help confirm your place as an industry expert.

You'll receive a 1,000-word, keyword-rich blog post on the topic, product, service, or event of your choice. This option does not include custom photography, so you will either need to pair my copy with photographs you already have on file, or choose the photo shoot add-on.

WEBSITE COPY

Your website is often the first impression new customers have of your brand. You need to explain who you are and what you offer in a way that resonates with your ideal target customer.

I write clear, on-brand website copy for welcome pages, product descriptions, banners, staff biographies, the "About" page, and anywhere else that you need concise, branded copy.

I also offer SEO services, which involves cleaning up your current website copy and adding target keyword phrases. This will help your website appear in more peoples' online search results.

PHOTOSHOOT

ADD-ON

This is a great add-on if you need images to accompany a blog post or boost your social media presence. Photos are king in today’s online world, and you absolutely need scroll-stopping imagery to stand out from the competition.

With this package, you will receive a collection of high-res, edited images to use as you please, including sharing on your website, in newsletters, and on social media. Before I dive in, we’ll discuss props and color schemes to make sure the styling matches your branding.  

Please visit my portfolio to see an example of wellness- and gardening-focused lifestyle photography.

SOCIAL MEDIA
CAPTIONS

Your social media captions need to match your brand’s voice while also resonating with your ideal clients.

With my experience in the wellness and gardening niches, I know to reference chamomile tea for a post about bedtime or recommend wilting your herbs before making an oil infusion. These small, accurate details accumulate over time to build brand authenticity and encourage your audience’s trust.  

Before I get started, I’ll carefully review your brand’s website and current social media followers so I clearly understand your voice and the audience you’re connecting with. From there,  I’ll write captions to fit your upcoming social posts.